VisionPlus India

63 VISION PLUS INDIA EDITION protective options tailored for young wearers. TRENDS AND INNOVATION IN EYEWEAR TECHNOLOGY Exhibitors emphasised how AI is set to play a bigger role in the industry. Innovation is accelerating, from AI-driven lenses that adapt to changing light conditions to smart eyewear with built-in connectivity. “The future of eyewear is about blending fashion, functionality and technology,” said an exhibitor. Opticians also acknowledged the growing demand for lenses with digital eye strain protection and adaptive tints. “Customers want eyewear that works for every scenario, whether indoors or outdoors,” shared an exhibitor. Augmented reality (AR) and virtual try-ons are also becoming game-changers, allowing customers to experience frame designs virtually before making a purchase. A notable highlight from the exhibitors was the showcase of smart eyewear with built- in audio capabilities, allowing users to listen to music without the need for external earbuds. “This is the future of wearable tech,” said an exhibitor, emphasising the convenience and seamless integration of audio features into stylish eyewear. THE INTERSECTION OF FASHION AND FUNCTION Beyond technology, the fusion of style and function continues to be a key trend. Exhibitors showcased collections that balanced cutting-edge lens technology with bold, fashion- forward designs. “Eyewear has become a fashion accessory—it’s as important as shoes or a handbag now,” said a Mumbai visitor. As eyewear evolves, opticians are finding new ways to engage customers by offering personalised styling consultations and showcasing curated collections. This shift underscores the growing importance of eyewear as an essential part of personal expression. With eyewear now positioned at the intersection of style and technology, the next few years promise to be transformative. The optical industry is poised for rapid evolution, redefining not just how people see but how they express themselves through eyewear. EARLIER, CUSTOMERS WOULD PRIORITISE PRICE, BUT NOW QUALITY AND STYLE ARE GAINING IMPORTANCE