VisionPlus India

62 VISION PLUS INDIA EDITION rising demand for premium eyewear and prescription sunglasses. “Earlier, customers would prioritise price, but now quality and style are gaining importance,” said a Mumbai-based exhibitor. One of the standout displays at the event was the vibrant collection of kids' eyewear. An exhibitor showcased a playful range of frames in bright, eye-catching colours, featuring durable materials. “Children love bold colours and unique shapes, and we ensure our collections reflect that excitement,” shared an exhibitor. The emphasis on kid-friendly eyewear highlights the growing demand for fun and T ogether, industry professionals, opticians and brands from across India created a vibrant platform for discussions on the future of eyewear. VisionPlus Magazine seized the opportunity to engage directly with visitors and exhibitors, gaining valuable insights on shifting customer preferences, the rise of technology and the new emerging trends in the optical landscape. CHANGING CUSTOMER PREFERENCES IN EYEWEAR Opticians shared how customer expectations have evolved in recent years. Beyond just vision correction, eyewear is now seen as a style statement. “People are more fashion-conscious now and often come in asking for trendy frames that match their personalities,” shared one optician. Customers are also increasingly seeking lightweight, comfortable frames and lenses with advanced coatings for digital protection. The past six months have also seen HAPPENINGS VisionPlus Magazine engaged with top opticians and exhibitors at Optika Mumbai to explore the future of the optical industry THEFUTURE OFOPTICS: TRENDS,TECH ANDSTYLE REDEFINED