VisionPlus India

quality, offering consumers durable and stylish eyewear without the ultra-luxury price tag. • Affordable Luxury: A growing segment, particularly among younger professionals and middle-income consumers, is focused on modern, exclusive designs that offer a sense of sophistication without the hefty price tag. • Luxury Market: High-net- worth individuals (HNIs) are still the mainstay of this segment, driven by limited editions and brand heritage, with a strong emphasis on exclusivity. • Ultra-Luxury: The rise of aspirations for ultra-luxury eyewear calls for innovation and exclusivity. Brands in this category must push the boundaries of design and craftsmanship to cater to the growing number of consumers willing to invest in eyewear as a statement piece. THE ROLE OF STORE DESIGN AND MERCHANDISE PRESENTATION In 2025, optical stores must strike a delicate balance between functionality and aesthetics to enhance the shopping experience. Enhancing Brand Image and Positioning Store interiors should reflect the identity of the brand, whether luxury, affordable or functional. For luxury brands, high-end materials and minimalist displays are essential to convey exclusivity and sophistication. On the other hand, affordable brands should focus on functionality, brightness and accessibility to create a welcoming and approachable environment. Driving Customer Engagement Customer engagement will be at the forefront of the optical retail experience. Thoughtful store layouts, coupled with interactive elements like virtual try-ons and digital displays, will not only elevate the shopping experience but also provide consumers with the tools they need to make informed decisions. Creating a Positive Customer Experience An organised store layout with clear signage and comfortable zones for frame trials will enhance the overall customer experience. Simple yet elegant layouts will facilitate smooth navigation, while dedicated consultation spaces will offer a more personalised and relaxed shopping experience. Highlighting Merchandise Lighting will play an integral role in product presentation. Proper use of bright and accent lighting can help IN 2025, OPTICAL STORES MUST STRIKE A DELICATE BALANCE BETWEEN FUNCTIONALITY AND AESTHETICS 51 VISION PLUS INDIA EDITION