VisionPlus India

Industry expert, Mr. Ramachandran Parthasarathy’s views on the evolving landscape of optical retail and aligning with emerging trends in 2025 REDEFINING OPTICALRETAIL FOR2025 cosmetic appeal becomes a larger factor in consumer decision-making, retailers must offer stylish and high- quality lenses that don’t compromise on eye health. Spectacle Frames The demand for spectacle frames is becoming more nuanced across different market segments. • Mass Market: Consumers at this level will continue to prioritise comfort and affordability. They are increasingly looking for functional eyewear at competitive prices. • Premium Market: Positioned between affordability and luxury, this segment seeks superior RETAIL TALES A s we approach 2025, the optical retail sector stands at a crossroads, poised for a major transformation driven by changing consumer preferences, advancements in technology and evolving market dynamics. Here are the key takeaways and focus areas for optical stores moving forward for prescription eyewear: UNDERSTANDING CONSUMER PREFERENCES Consumer preferences in eyewear are now guided by a combination of functionality, aesthetics and personalisation. This shift in demand requires optical retailers to reimagine their product offerings. Prescription Lenses The primary driver of prescription lens purchases will continue to be recommendations from eye care practitioners, particularly when it comes to coating durability, lens designs and service quality. As 50 VISION PLUS INDIA EDITION