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ESSILORLUXOTTICA EXTENDS PARTNERSHIP WITH META EssilorLuxottica has announced an extension of its partnership with Meta Platforms, entering into a long-term agreement to collaborate into the next decade on multi-generational smart eyewear products. The two companies have worked together successfully since 2019, producing two generations of Ray-Ban smart glasses that have redefined wearables for consumers. By merging EssilorLuxottica's expertise in the eyewear industry with Meta's technological advancements, the Ray-Ban Meta glasses have achieved an optimal balance between form and function, generating excitement and widespread adoption among users. This continued collaboration promises to further innovate the smart eyewear market. ROGER FEDERER LAUNCHES EYEWEAR COLLECTIONWITH OLIVER PEOPLES Roger Federer has launched his latest collection of sunglasses with Oliver Peoples for fall and winter 2024, featuring five new designs showcased at Los Angeles' Silvertop House. This collaboration, announced last year, marks the continuation of a partnership that debuted with a spring collection inspired by tennis' four playing surfaces. The new frames, handmade in Italy, reflect Federer's elegance, sportsmanship, and precision, merging timeless design with impeccable craftsmanship. Following his retirement, Federer has collaborated with brands like Uniqlo and JW Anderson, but he considers these sunglasses particularly special. He noted their practicality, stating, “I designed styles for various occasions—sports, everyday wear, and events.” SILHOUETTE LAUNCHES THE HOUSE OF SILHOUETTE STORE As Silhouette Group approaches its 60th anniversary, it is focused on innovation for the future rather than reflecting solely on its past. CEO Reinhard Mahr emphasised, "The future belongs to those who are focused on it with a passion," highlighting the company’s aim to ensure the next 60 years are equally successful. Founded in 1964, the family-owned Austrian brand has made significant contributions to the eyewear industry, including the creation of feather-light, rimless, and screwless frames, the development of groundbreaking materials, and the filing of 55 patents for advancements like lens attachment and corrugation technology. Notably, their iconic rimless eyewear, the Titan Minimal Art, celebrates its 25th anniversary this year. SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. 77 VISION PLUS INDIA EDITION