VisionPlus India

THOMAS A. BURKHARDT, PRESIDENT OF MARCHON EYEWEAR INC. My goal is to help Marchon evolve in a changing world, adapting to shifts in consumer behaviour and the retail landscape. It's been a busy and rewarding two-and- a-half years working toward that vision. VP: What are your key plans and priorities for the next five years? TB: A key priority is digitisation across all areas of our operations. When I joined, I was surprised by how manual many processes were. With consumers expecting seamless digital interactions—whether through e-commerce, B2B platforms, or customer service—it's clear we need to evolve. This shift impacts everything, from product design to planning and fulfilment. Digitisation is now central to our strategy, shaping much of our work and investments. VP: How do you maintain each brand's unique appeal while driving overall company success? TB: It starts with selecting the right brands. Early on, I helped refine how we segment and choose brands to meet diverse consumer needs. We identified three pillars: fashion, lifestyle, and performance. Fashion is trend-focused and female- 25 VISION PLUS INDIA EDITION