VisionPlus India

over the next 3 to 5 years, "Hey, Result Aaya Kya?" aims to embed this practice deeply into the cultural fabric, promoting better eye health and readiness for the exciting year ahead. HEY, RESULT AAYAKYA? eagerly await and prepare for school results, this campaign encourages them to simultaneously prioritise vision tests. “Aap pass huve ya fail, 2nd class aaya ya Merit, Result aaya, Chashma Laga, Vision test main Pass hoja.” The slogan reinforces the idea that alongside academic success, passing a vision test is equally crucial. By positioning the eye check-up as an annual ritual coinciding with result announcements, the campaign aspires to foster a habitual shift among parents, ensuring children receive timely eye tests and appropriate prescriptions. Running from 29 April to June 30, 2024, and extending I n India, the rising prevalence of myopia among children aged 3 to 14 presents a significant concern. Ophthalmologists universally advocate for regular eye check-ups and wearing glasses with the correct prescription as fundamental measures to manage increasing eye power. Despite this, many parents neglect regular eye examinations for their children, posing a behavioural challenge that needs addressing. The “Hey, Result Aaya Kya?” campaign, aims to integrate eye check-ups into the annual routines of households by associating them with the much- anticipated event in every child's life—academic results. Just as parents and children An annual eye check-up with school results to combat rising myopia in Indian children NEWSFLASH 60 VISION PLUS INDIA EDITION