VisionPlus India

ASHISH GOSALIA, Pitt & Mitt “Pitt & Mitt’s popularity in India stems from its combination of stylish designs, durability and endorsements by prominent pediatric optometrists, eye hospitals and qualified opticians. The brand’s eyewear caters to children of all ages, ensuring both comfort and fashion. Pitt & Mitt’s reputation for quality, coupled with recommendations from industry professionals, has solidified its position as a trusted choice among parents and caregivers seeking reliable eyewear for their children. By offering a wide range of frames designed specifically for young wearers and prioritising both style and functionality, Pitt & Mitt has successfully captured the attention and loyalty of customers in the Indian market.” ____________________________ KETAN PARIKH, SCOTT Eyewear And Sprint Eyegear “Consumers in India are increasingly gravitating towards organic or homegrown eyewear brands for several compelling reasons. They offer stylish, affordable frames, appealing to those who care about sustainability and style. Scott, now among one of the top brands in India, is known for fashionable designs and impeccable quality at affordable prices and appealing to all ages. Each product is meticulously designed with a distinct identity and the brand logo. We are repositioning another of our organic brands, Sprint, as the next sports brand catering to India's growing health-consciousness consumers. Sprint Eyegear offers fashionable, sporty products for activities like running and cycling, aiming to become a major active lifestyle brand, while maintaining superior quality and affordability.” ____________________________ MUKUL POOJARA, SeeSaw “In the past decade, consumer buying behaviour has significantly shifted. Today, people are less concerned about whether a brand is international or local and more about how they connect with the brand and what it does for them emotionally. This trend is evident across various product categories in India, especially in the last five to seven years. Consumers now focus on getting what they want at the price they want, creating a level playing field for both local and international brands. In our industry, where I've worked for 15 years, it was once all about superior product quality and aesthetics. While these remain essential, we've reached a point where excellent quality, attractive packaging, and reliable service are the baseline. Today, it's more about what we can offer beyond the product itself. We remain committed to creating a strong brand presence, fostering habitual changes in consumer behaviour.” 46 VISION PLUS INDIA EDITION