VisionPlus India

DIA KOTHARI, KOSCH Elemente “In terms of quality and value, most organic Indian eyewear brands match or surpass many international brands. KOSCH eyewear designs, particularly in terms of colour, quality and aesthetics, evidently align more closely with the tastes of urban Indian customers. That is why KOSCH was recently ranked among the top four best-selling sunglass brands at one of the country’s leading fashion retailers. Also, there is an increasing sense of confidence among consumers today. They are looking for genuine relatability and trust, rather than merely opting for a popular label." ____________________________ RONAK SHETH, OPIUM Eyewear “Nowadays, folks in India are really into trying out different stuff and paying close attention to what they buy. That's why organic or homegrown products, are doing so well. These brands understand what Indian consumers want – whether it's the right fit, colour, or style. And quality-wise, they're top- notch, often even better than international brands. They offer premium features like special lenses and coatings, just like the fancy foreign brands, but at a much more affordable price. People are all about getting the best bang for their buck, and if it's made in India, they're even more into it. This shift is happening in the eyewear business too. Brands like Opium are leading the charge, focusing on what customers need and working with big names to keep things fresh. It's all about catering to what Indian consumers want and need, even in areas like sports eyewear, where there's a big opportunity for local brands to shine. The future is very bright, homegrown brands are the way forward.” ____________________________ AMIT MARFATIA, Pavarotti Eyewear “Organic Indian eyewear brands are not just about looking good; they're about feeling connected, supporting local craftsmanship. Pavarotti was founded in 2010 by me with the sole vision of creating a wholesome, sustainable future in Luxury Eyewear. A revolutionary approach to business, art and experience at the heart of the brand with a focus on creating a genuine product that translates excellence through passion and authenticity is the core feature. Pavarotti is truly the epitome of modern sophistication crafted with precision and innovation combined with unmatched personalisation possibilities.We continue to honour this rich founding spirit by weaving creative experimentation & passion enriched through our extraordinary customer experience. We now stand as a landmark destination for fashionable, state- of-the-art eyewear brands which is a one-stop shop for all eye-art lovers with designs meticulously engineered.” ____________________________ 45 VISION PLUS INDIA EDITION