VisionPlus India

enhanced their credibility and aspirational value among the Indian populace. THE ROLE OF OPTICAL RETAILERS For optical retailers, the rise of organic Indian eyewear brands offers a unique opportunity to diversify their product offerings and cater to a growing market segment that prioritises quality, style, and value for money. Selling these brands can also make people feel proud of supporting Indian businesses and craftsmanship. Stores can make the most of this by showing off these brands in special areas and training staff to talk about why they're great. “WHY ARE CONSUMERS LOVING HOMEGROWN EYEWEAR BRANDS?” DR. HARMANN’S READING GLASSES KRUPAL GOGRI, Dr. Harmann's Reading Glasses “Organic Indian eyewear brands clearly understand the Indian consumer's needs and aspirations better. And that is reflected in the brand's product offerings. For instance, before Dr.Harmanns's there was a huge gap in the reading glasses segment. Consumers had to choose between either unbranded products of substandard quality or expensive luxury brands. With Dr Harmann's we used our knowledge of the local customers' needs and preferences and delivered a unique offering that filled this gap. Besides great designs and high- quality lenses, we also gave them great packaging and elegant cases. Also, from the pricing and collection perspective, the range that Dr Harmanns offers is a big hit among our users. These factors have contributed to making Dr. Harmann's the most widely chosen reading spectacles brands in India.” ____________________________ This helps customers see the value and makes their shopping experience better. In selling organic Indian eyewear, retailers are not just offering a product but are becoming part of a larger movement that celebrates Indian identity. It's time to take pride in selling organic brands as much as international ones, for they represent the spirit of India - diverse, dynamic, and forward-looking. ORGANIC INDIAN EYEWEAR BRANDS ARE NOT JUST ABOUT LOOKING GOOD; THEY'RE ABOUT FEELING CONNECTED... 42 VISION PLUS INDIA EDITION