VisionPlus India

I n the Indian eyewear market, there's a big change happening. More and more consumers are willing to flaunt organic Indian eyewear brands like Dr Harmann's, KOSCH, Opium, Pavarotti, Pitt & Mitt, Scott, Sprint, SeeSaw and more. They seem to prefer these brands because they feel connected to Indian culture and style. This shift isn't just a trend; it shows that people value products that reflect their Indian identity. For eyewear shops, this change is a great chance to support organic brands. THE APPEAL OF ORGANIC INDIAN EYEWEAR BRANDS Organic Indian eyewear brands have become popular by understanding what Indian consumers want. They create designs that are not only stylish but also seem to suit Indian faces and preferences. This attention to detail means their glasses fit better, are more comfortable, and match Indian styles as well the colour reflecting Indian skin tone. These brands are also great at giving quality at reasonable prices. While luxury international glasses can be expensive, Indian brands offer similar quality for less. This is great for Indian consumers who want good quality without spending too much. It's especially helpful in India, where people care about getting value for their money. QUALITY AND INNOVATION AT PAR One of the most significant misconceptions about organic brands has been about quality. However, Indian eyewear brands have robustly dispelled these doubts, matching, and sometimes even surpassing, international standards in terms of material quality, durability, and design innovation. By leveraging advanced manufacturing technologies and materials, these brands offer products that stand the test of time and style. CULTURAL RESONANCE AND CELEBRITY INFLUENCE Adding to their appeal, many organic Indian eyewear brands are loved even more because they include Indian culture in their designs. They use traditional patterns and modern versions of Indian styles, making people feel proud of their culture when they wear them. The endorsement by Bollywood celebrities and renowned cricketers has not only increased their visibility but also FOR EYEWEAR SHOPS, THIS CHANGE IS A GREAT CHANCE TO SUPPORT ORGANIC BRANDS AND TAKE PRIDE IN PROMOTING THEIR HIGH- QUALITY PRODUCTS 41 VISION PLUS INDIA EDITION