VisionPlus India
cities, now comparable to tier- one cities in lifestyle, present significant opportunities for luxury and alternative luxury products. Eyewear, which reflects personal style and visibility, is poised to become the third fastest-growing luxury category, following watches and cars. Challenges remain in converting single purchases into multiple sales, but as consumers start buying multiple frames for different occasions, growth will accelerate. Over the next 5 to 10 years, India's luxury market is expected to exceed China's and could rival that of Europe and America. VP: How do luxury brands fare in India compared to global markets like Europe and the USA? KS: We are proud to be among the top three distributors of Maybach in India and a preferred partner for Chrome Hearts and Silhouette Atelier. Soon, we will introduce Balmain and Valentino to our luxury brand lineup. Our performance rivals, if not exceeds, that of Europe. Creating the right environment and point of sale is crucial to fully benefit from the growing demand for luxury. VP: What is one compelling message you would give to opticians who aspire to venture into the luxury market but are uncertain? KS & DP: “Jump into it the brand. Invest in luxury, you’re not going to repent.” our dealers. Recently, we conducted comprehensive training for 16 GKB stores, focusing on luxury brands, product handling, sales techniques, and value-driven pricing strategies. Vidhi also contributes to our team's training, ensuring we are well-prepared and confident in our abilities. We emphasise that our products offer value for money rather than just being expensive. VP: What is your vision for the future of luxury eyewear retail, especially in tier 2 cities? KS: Consumerism in India is rapidly increasing, driven by rising per capita and disposable incomes. Tier-two luxury. Nearly 99% of the brands we've distributed in India have become highly successful, rooted in our confidence and gut feeling. These brands have a rich history, with owners dedicating 50 to 100 years to elevate them to their current luxury status. Our goal is to make customers desire and wear these premium brands. We assure our customers that nothing is impossible, selling frames priced at ` 240,000 and higher, sought after worldwide. VP: Do you offer training sessions for opticians to help them improve their sales techniques? What training resources are available from the optician's perspective? KS : In our office, Kaizad Daruwala is an exceptional trainer with extensive experience in eyewear. He excels in product knowledge and customer handling, instilling confidence in NEARLY 99% OF THE BRANDS WE'VE DISTRIBUTED IN INDIA HAVE BECOME HIGHLY SUCCESSFUL, ROOTED IN OUR CONFIDENCE AND GUT FEELING 34 VISION PLUS INDIA EDITION
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