VisionPlus India

IN FOCUS PIONEERS OFLUXURY EYEWEAR IN INDIA I n an exclusive conversation with VisionPlus, Deepak Panchamia and Kiran Sheth of Eternity Lifestyles Pvt. Ltd. recount the company's journey from its humble beginnings to how they've led the way in introducing luxury eyewear brands to India VisionPlus: Eternity Lifestyles has been known to be ahead of time in eyewear distribution. How did it all start? Deepak Panchamia: Eternity's journey began in 1988, bringing fashion and luxury to India when few luxury brands were available. We started with Luxottica and were pioneers in introducing Bvlgari and Chanel to the country. Pioneering luxury eyewear distributor in India expands with iconic global brands In 1998, we began distributing Bvlgari, followed by Chanel and then partnered with the Richemont Group to bring brands like Mont Blanc and Dunhill to India. Our success led to a long-standing association with Cartier in 2000. We also distributed DKNY and later worked with Marcolin, introducing brands like Ferrari and Chrome Hearts. We've partnered with Chrome Hearts for nearly 18-19 years, making us one of their oldest partners. In 2010, we introduced Maybach to 30 VISION PLUS INDIA EDITION