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combat the threat from online retail, what would that be? KP: My suggestion to most opticians today is to establish an online presence for marketing purposes largely. It's increasingly clear that embracing internet sales for our retail partners is becoming a question of "when" rather than "if." to thrive in years to come. Adapting to new technology, reinvention, and customer- centric product offerings are crucial for success in this dynamic industry. And for sure, you need to have the right product mix, based on your customers. VP: If you had one suggestion to offer to your retail partners to help them STERLING WILL CELEBRATE 40 YEARS IN ITS NORMAL FLAMBOYANT STYLE. IT WILL BE A GRAND CELEBRATION BEFORE THE END OF THIS YEAR... aiming to become a major active lifestyle brand, while maintaining superior quality and affordability. VP: What’s the secret to the phenomenal success of your licensing brands? KP: Sterling was one of the first few companies that went into the licensing business. The success of our licensing brands, like Tommy Hilfiger, stems from our market knowledge and brand synergy. Launching Tommy Hilfiger Eyewear in 2005, we tailored products keeping the brand DNA intact to suit Indian preferences. Today, in 2024, we can proudly say that it's the second-largest premium eyewear brand sold in India. Similarly, brands like French Connection, FCUK have thrived under our stewardship for over a decade. Our commitment to design, keeping the brand heritage and DNA intact, along with market adaptation has been key to their success, VP: Could you share your views on the local markets and your insights on the growth potential of India’s optical industry? KP: I think India's optical industry has maintained steady growth, averaging 10 to 12% annually. While larger chain stores are strengthening, smaller opticians offering personalised service and diverse product mixes remain vital. There's ample space for all players in the market to grow: opticians, department stores, online businesses, and large chains will continue 30 VISION PLUS INDIA EDITION