VisionPlus India

Both Sterling and Marchon embody VSP's values of care, trust, empowering diversity, and unity. Today, Sterling distributes Marchon brands like Calvin Klein, Calvin Klein Jeans, Ferragamo, Nike, Lacoste, Karl Lagerfeld, DKNY, Columbia, Converse, Zeiss, Victoria Beckham, Paul Smith, Nautica, Bebe, Longchamp, Dragon and Lanvin. VP: Your organic brand Scott is among the forerunners in its category. Can you tell us more about your plans for its future? Can we expect more such organic brands from Sterling? KP: So, our journey taught us the importance of creating a unique identity and ownership of brands. In 1998, Sterling and Spencer were launched, followed by Scott in 2002, now among one of the top brands in India, known for fashionable designs and impeccable quality at affordable prices and appealing to all ages. Each product is meticulously designed with a distinct identity and the brand logo. Inspired by Calvin Klein, our marketing strategy emphasises simplicity, sexiness, and innovation, with past brand ambassadors like Anil Kapoor Sonam Kapoor and Sidharth Malhotra embodying the brand ethos and so do our current brand ambassadors Ananya Panday and Aditya Roy Kapoor We are repositioning another of our organic brands, Sprint, as the next sports brand catering to India's growing health-consciousness consumers. Sprint Eyegear offers fashionable, sporty products for activities like running and cycling, others. Marchon became comfortable with Sterling as a distributor and sought to expand its presence in the Indian market. In 2013, Sterling and Marchon became partners, with Marchon acquiring a stake in Sterling. Sterling's JV with Marchon, a VSP vision company, headquartered in New York, is a testament to our commitment to merging global excellence with local expertise. Our joint venture thrives on combining Marchon's innovative design and technology with 40 years of Sterling's market insights, ensuring that we deliver value and satisfaction to our customers, and setting new benchmarks in the Indian eyewear industry. AMIT PARIKH, DIRECTOR OF STERLING META PLAST RAJESH PARIKH, DIRECTOR OF STERLING META PLAST KETAN PARIKH, MANAGING DIRECTOR OF STERLING META PLAST STERLING WAS ONE OF THE FIRST FEW COMPANIES THAT WENT INTO THE LICENSING BUSINESS... 28 VISION PLUS INDIA EDITION