VisionPlus India

into the genuine relationships between opticians and their customers. It acknowledges the profound impact that opticians have on the lives of those they serve, recognising that every customer encounter is an opportunity for opticians to shine. By celebrating the diverse BEYOND BRAND RECOGNITION One of the distinguishing features of the ZEISS 'YOU&EYE' AWARDS is its emphasis on going beyond brand recognition. While traditional awards often focus solely on corporate logos and superficial achievements, these awards delve deeper efforts put into delivering exceptional service and care, the ZEISS 'YOU&EYE' AWARDS challenge conventional beliefs and upgrade the standards of recognition within the industry. A PARTICIPATORY APPROACH TO RECOGNITION Central to the ethos of the ZEISS 'YOU&EYE' AWARDS is the concept of customer- optician partnership. Unlike conventional award programs, these awards actively involve customers in the recognition process, symbolising the unity of the optical community and the enduring relationships built with customers. Opticians are nominated and awarded based on votes from their customers, highlighting the significance of these relationships in the optical trade. This participatory approach not only brings recognition to deserving opticians but also signifies a commitment to excellence in service quality. Winners of the ZEISS 'YOU&EYE' AWARDS are not just celebrated for their professional achievements but also for their dedication to providing exceptional eye care experiences that leave a lasting impression on their customers. THE ZEISS LEGACY CONTINUES The ZEISS 'YOU&EYE' AWARDS 2024 transcends its identity as a mere awards 21 VISION PLUS INDIA EDITION