VisionPlus India

companies adopt some form of sustainable policies and actions to protect our future. Bio Acetate: Bio acetate is an eco-friendly material derived from renewable resources like wood pulp and cotton. Unlike traditional acetates, which rely heavily on harmful fossil fuel-based plasticisers, bio acetate is made using natural alternatives. Biodegradable: Biodegradability is the ability of a material to be broken down naturally by organisms in an ecosystem. In the optical industry, this long-awaited term is now a reality, thanks to the high bio-based content of bio acetate, making it a declared biodegradable material. Environmentally / Eco- Friendly: Environmentally friendly or eco-friendly are broad terms that generally mean a company is being more thoughtful towards its environmental impact. consumers towards making environmentally responsible choices. This includes educating consumers about the benefits of sustainable eyewear and the importance of proper disposal and recycling of old eyewear. Moreover, integrating sustainable practices into daily operations can set an example for consumers and other businesses. This might include using energy-efficient lighting and equipment, reducing water usage, and minimising waste through recycling and other eco- friendly practices. The future of eyewear lies in innovation and sustainability. The intersection of vision care and sustainability is transforming the eyewear market. From recycled and biodegradable materials to energy-efficient production methods, the industry is making significant strides towards reducing its environmental footprint. The green eyewear movement is gaining momentum, offering a range of sustainable options that meet consumer demands for eco-friendly products. As industry professionals, staying informed and understanding the key terms and certifications can help align your practice with the growing trend towards sustainability. Together, we can ensure that the future of eyewear is not only stylish and functional but also environmentally responsible. Greenwashing: Consumers are increasingly influenced by green marketing, using sustainability claims in their purchasing decisions, but there is a need to be wary of ‘greenwashing’. To overcome ‘greenwashing,’ it is important to do your research and read the fine print. Do not rely on visuals and packaging alone when it comes to making eco-conscious decisions. B Corp Certification: B Corps are formally certified businesses that meet high standards of social and environmental performance, accountability, and transparency. THE ROLE OF EYE CARE PROFESSIONALS Eye care professionals play a pivotal role in promoting sustainable eyewear. By staying informed about the latest eco-friendly materials and practices, professionals can guide their 54 VISION PLUS INDIA EDITION