VisionPlus India

recycling solution for used and empty contact lens cases and eyeglasses – estimates that close to three million pairs of discarded prescription glasses are added to landfill waste in Australia every year. This staggering figure underscores the importance of sustainable solutions. Opticycle has developed specialised technology to properly separate the varied materials found in eyewear. Recycled lenses and frames are being repurposed to produce new products like unique benchtop sheets and sustainable building materials. While eyewear waste recycling programs like this signify progress, they alone cannot fully address the broader environmental issues. Consequently, the optical industry is now seeing innovation extend towards production methods, with manufacturers adopting techniques to reduce energy usage and waste generation. The emergence of the green eyewear movement is reshaping decision-making for manufacturers, eye care professionals, and consumers alike. GREEN INNOVATION Our alignment with the eco-friendly category stems from our unwavering commitment to sustainability in both materials and manufacturing processes. By utilising recycled plastics and bio-based nylon, we minimise environmental impact. Bio acetate, an eco- friendly material derived from renewable resources like wood pulp and cotton, is gaining popularity. Unlike traditional acetates, which rely heavily on harmful fossil fuel-based plasticisers, bio acetate is made using natural alternatives. This shift not only reduces reliance on non- renewable resources but also lessens the environmental footprint of eyewear production. Another significant advancement is the use of biodegradable materials. In the optical industry, this long-awaited term is now a reality, thanks to the high bio-based content of bio acetate, making it a declared biodegradable material. This does not mean, however, that bio acetate frames can be put straight into a home compost bin; it is biodegradable under industrial composting conditions in 115 days. Numerous manufacturers and suppliers are making more responsible biodegradable choices in other areas too. DECODING ECO- SPEAK Understanding the evolving eco-friendly landscape in eyewear is crucial for industry professionals. Given the different interpretations of ‘green’ eyewear, understanding the relevant buzzwords and keeping well- informed on new products will help align your stock with your practice’s values and your target demographic’s preferences. Here are some key terms you need to understand: Sustainable: Sustainability is defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs. As such, it has become a societal expectation that NUMEROUS MANUFACTURERS AND SUPPLIERS ARE MAKING MORE RESPONSIBLE BIODEGRADABLE CHOICES 53 VISION PLUS INDIA EDITION