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UNIQUE DESIGN MILANO: INDEPENDENT EYEWEAR STARTUP In the eyewear industry, dominated by licensing giants reliant on luxury brands, few openings exist for independent players. Unique Design Milano (UDM), a standout case, defies norms. Birthed by Stefano Romanelli and Mattia Colleoni during their academic tenure, UDM sprouted from a "Made in Italy" project by Romanelli. Against odds, it burgeoned into a 700,000-euro enterprise in five years, pandemic setbacks notwithstanding. A departure from the norm, UDM thrives as a testament to innovation and perseverance, carving a distinct path in the eyewear industry. LIMITED EFFECTIVENESS OF BLUE LIGHT GLASSES Blue Light Glasses Shown to Provide Comparable Eye Protection to Regular Lenses In a recent study delving into eye protection measures, the effectiveness of blue light blocking glasses in contrast to standard lenses was examined. The findings indicate that the advantages of wearing blue light glasses while using digital devices like computers and smartphones are not as pronounced as previously believed. The study suggests that these specialized glasses may not significantly outperform their regular counterparts in terms of shielding the eyes from potential harm caused by prolonged screen time. LVMH'S THÉLIOS UNVEILS LUXURY EYEWEAR AT TFWA CANNES Thélios, LVMH's luxury eyewear arm, will showcase prominent eyewear designs from its prestigious brands like Dior, Fendi, and Loewe at the upcoming TFWA World Exhibition in Cannes (1-5 October). Founded in 2017, Thélios has intensified its focus on travel retail recently. The firm revealed its fresh visual identity, including a new logo with the tagline 'LVMH Eyewear Excellence', at its Fall Convention in Rome. This event unveiled novel styles and highlighted the company's commitment to eyewear distinction. With a rich portfolio of renowned brands, Thélios is set to shine on the international stage in luxury eyewear. SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. 77 VISION PLUS INDIA EDITION