VisionPlus India

M ukul Poojara from Optimed Corporation, the visionary behind SeeSaw Eyewear, sheds light on the brand's distinctive elements. SeeSaw's mascot, Seezer, a beaver, was purposefully chosen due to its habitat in wooden jungles, aligning with the eyewear's design aesthetics. Additionally, beavers' poor eyesight mirrored the playful concept and connected with SeeSaw's emphasis on eyesight. The SeeSaw, akin to the playground equipment, is a play on words, connecting with both eyes and playful experiences. The brand aimed to revolutionize the eyewear market with a lens partner to address myopia education and create a diverse range of 300 SKUs, challenging the limited options in the industry. SeeSaw identified a gap in traditional eyeglasses for kids, focusing on design differentiation and partnering with educational institutions to promote myopia benefits. The brand's unique approach involves enhancing retailer focus, expanding product variety, and organizing engaging events. Notably, their carnival initiative aimed to change children's perceptions of opticians, fostering excitement through free gifts rather than associating it with a mundane experience. Discussing SeeSaw's packaging, Poojara expressed pride in its innovation. The packaging, resembling a SeeSaw in motion, goes beyond industry norms, serving as a conversation piece with utility. Its distinctiveness has garnered design award nominations, reflecting the brand's commitment to enhancing user experience and creating memorable, smile-inducing moments upon unboxing. SeeSaw's approach transcends conventional eyewear practices, emphasizing the celebration of individuality and self- expression. BEAVER'S TALES… Let’s hear from Mukul Poojara, from Optimed Corporation, how he conceived the concept of SeeSaw Eyewear