VisionPlus India

R ia Vora sheds light on the strategies used in handling SeeSaw’s eyewear social branding. Utilising characters like Seezer, a charming cartoon beaver mascot, adds a playful touch that resonates with parents imagining their child's delight. The key emphasis lies in maintaining a fun and childlike visual identity across campaigns. SeeSaw's social media strategy stands out due to its unique B2B-to-B2C approach. By fostering partner associations and organizing events like the successful SeeSaw Carnival, both online and offline, the brand bridges the gap between business clients and end consumers. Contests, giveaways, and unique footfall strategies further enhance engagement. When comparing the scope of social media and newspaper ads, Ria advocates for a blend of both, citing the cost- effectiveness and reach of social media alongside the traditional credibility of newspaper ads. SeeSaw effectively combines online and offline channels, including social media, advertising publications, and physical merchandising. SeeSaw Eyewear incorporates an influencer- centric approach in children's branding efforts. An intriguing revelation is that kids have become decision-makers in their eyewear choices. The SeeSaw Carnival serves as a platform to involve both parents and children in the decision- making process, making sales more likely. Beyond product- centric approaches, SeeSaw extends its commitment to children's development through workshops, YouTube channels, and collaborations, reinforcing its vision to be an integral part of their learning journey. The packaging itself, designed for engagement, doubles as a toy, with parents often participating in the play element even more than the children. Ria Vora's insights showcase the holistic and innovative approach SeeSaw Eyewear adopts in its branding and social media endeavours. Ria Vora ApWig Media Consultancy - Founder SEESAW’S SOCIAL B2C SWING! Let’s take a look at the strategies used in handling SeeSaw’s social channels