VisionPlus India

The Internet has brought access to all the nooks and corners of the country but in our business scenario the manufacturers, Rx labs, wholesalers, glazers commonly called fitters in India and the opticians play a large role in contributing to the growth of the market while the flow of the prescriptions happens from Ophthalmologists and Optometrists. It is therefore important to recognize that each one of the supply chains has a role to play and has participated in making the end products competitive and affordable unlike some players claiming that eliminating middlemen offers consumers a better deal for a like-to-like product. While you deep dive into the offerings, the opticians who typically procure from a wholesaler/importer can offer a better price to the consumer. This reflects the fact that the supply chain, though can be more efficient through IT systems, and AI for inventory management but gives little room for margin optimization. The complexities of the wholesalers in managing inventories and obsolescence, cash flow, and the cost of working capital make it even more challenging. The area of glazing (fitting) is less spoken of but is the most critical aspect of the spectacles offering. Substandard work in fitting could cause discomfort to the wearer and loss of customers to the opticians, which is intangible and cannot be afforded in today’s competitive scenario. THE AREA OF GLAZING (FITTING) IS LESS SPOKEN OF BUT IS THE MOST CRITICAL ASPECT OF THE SPECTACLES OFFERING 43 VISION PLUS INDIA EDITION