VisionPlus India

INSIGHT DECODINGTHE COMPLEXITIES OFINDIA'S OPTICAL MARKET eyewear industry, estimated at INR 23,000-27,000 Crores, right from the critical stage of fitting, to the challenges faced by wholesalers. His insights give a clarion call to traditional optical businesses to scale strategically in response to the evolving market demands. We as a well-unified nation have challenges due to heterogenous patterns of consumption, and behaviour which is unique to a city/ town, leaving aside the Union of States in India. This means understanding the nuances of the region and thereby working on the business model. I n the multi-faceted prism of India's optical market, Mr. Ramachandran Parthasarathy unravels the complexities that define success for businesses. With a keen eye on the diverse consumption patterns and behaviors across cities and towns, he emphasizes the pivotal role played by manufacturers, research labs, wholesalers, and opticians in fostering market growth. He underscores the unique contributions of each supply chain component In this digital age, and challenges the notion of eliminating middlemen, Mr. Parthasarathy also sheds light on the nuanced dynamics shaping the Mr. Ramachandran Parthasarathy apprises us on India's optical market complexity that demands strategic scaling for business success 42 VISION PLUS INDIA EDITION