VisionPlus India

Opium Eyewear's new collection, OPIUM for Every1 featuring AI Models, offers something for everyone OPIUMEYEWEARREFORMS THEEYEWEARINDUSTRYWITH INNOVATIVEAICAMPAIGN and customised to the brand's target audience and marketing message. From loud and flamboyant styles to minimal and transparent ones, the brand has attempted to cater to every type of personality out there. This collection's lenses are likewise made with AVS technology - Advance Vision Shield. to create lenses. Customers may be assured of any harm to their lenses with this innovative approach because it resists dust, scratches, and water, offering durability and protection. OPIUM is fully at par with contemporary technology by combining innovation into this new campaign. this campaign, the brand used AI-generated models instead of real individuals by combining attributes. He adds. "By utilising AI to create this campaign, we hope to demonstrate our commitment to innovation not only in our products, but in all aspects of the brand, as well as our ability to stay current with the latest technologies." "We collected massive amounts of facial data to train machine learning algorithms and generate realistic, diverse human-like faces." AI models allowed us to experiment with different features, skin tones, and expressions, allowing us more creative freedom." What was the result? Faces that were unique Opium Mall Branding 3x6 Opium Mall Bra ding 3x6 W ith today's ever- evolving technology, the barriers between reality and imagination are becoming increasingly blurred. As the usage of AI in fashion grows more common, OPIUM becomes the first Indian brand to create a new collection that leverages AI to create distinctive personalities. "We decided to use AI to develop a unique campaign that breaks away from the conventional approach of featuring real people or celebrities," says Ronak Sheth, co-founder of OPIUM. In