VisionPlus India

ready to show the world what you’re made of! It’s time to join together on common ground and make history in the Indian Optical Industry traders and their families as well, we see it as an opportune platform to engage collectively with different TG personas and amplify our brand promise of "Helping You Discover Everyday Happiness". Most campaigns are generally targeted to the masses, here is an association that is targeted to the trade, how do you see it working and would you have products that are specific to the retail businesses? We believe that maintaining great relationships within the industry and outside the industry peers is a great way to capture more insights for our brand, product & services. We will be introducing our premium category offering, Bank of Baroda ETERNA Credit Card which offers amazing travel & lifestyle privileges and is specially designed for high achievers in life, which means it is a perfect match for our event-attending groups. How has the growth of BOB CREDIT CARD been over the last one year? And what would you say has been the reason for its growth? We can say our consistent and dedicated efforts are paying us well. Keeping true to our brand motto of 'Credit for Everyone', we now have a strong product suite with a variety of card offerings for different customer groups. Our association with industry players like IRCTC, HPCL, Snapdeal, ICAI, ICMAI, etc. through our co-brand offerings has given us much credibility and helped us foray into different markets. And ever since we established our proud association with our Defence Personnel of the Indian Army, Navy, Coast Guard, Assam Rifles, this resolution has been going delightfully strong. What would be your engagement plan with the optical trade? As mentioned above, through this platform, we look forward to a meaningful engagement with vision traders as well as their families. Hence, our engagement will be at a niche level in order to connect with them better and offer them cards that would suit their lifestyle the best. In addition to this, we are also looking at leveraging visibility opportunities through this platform. MRSHAILENDRAHSINGH,TALKSABOUT EXPLORINGNEWMARKETSANDTHEIR PLANSFORTHEFUTURE Congratulations on being associated with the VPL, what's your mission behind this? Our mission is to explore new markets for our brand/product and improve audience perception as we are on our quest to don a more modern & friendly brand outlook. Furthermore, since VPL would be attended by vision played on a full-sized ground, using a hard tennis ball in a T8 format during the league stage and T10 format during the semi-finals and finals. It’s going to be a high-energy, fast-paced battle of the bat and ball! VisionPlus Premier League will also therefore create opportunities for networking and camaraderie for opticians. The real reward isn’t just winning the tournament, it’s about bringing the optical industry together on one ground. Warm up those muscles, dust off your cricket gear, and get SHAILENDRA H SINGH Managing Director and CEO of BOB Financial Solutions Limited 36 VISION PLUS INDIA EDITION