VisionPlus India

ANUP KUMAR Senior Partner, R. Kumar Opticians, Ahmedabad you is how did you manage to create such a loyal customer base? AK : Customer loyalty is a vast subject and in different times, there are different factors that may influence customers’ loyalty. Our founder always laid emphasis on seeking excellence in our work and constantly evolving to stay relevant with times. I believe these principles have helped us stay on course. SB : When, in your opinion, is the right time to move from a single store to multiple stores? Please elaborate. AK : I am assuming, you mean that if I have one shop and then ,when should I consider opening my second, and subsequently more shops. My first and foremost priority, make your existing shop profitable. Second, see if your customers are moving to other parts of the city and your city is expanding enough to support a second or furthermore shops CUSTOMER LOYALTY IS A VAST SUBJECT AND IN DIFFERENT TIMES, THERE ARE DIFFERENT FACTORS THAT MAY INFLUENCE CUSTOMERS’ LOYALTY... 45 VISION PLUS INDIA EDITION