VisionPlus India

the demand for eyewear products such as spectacles, contact lenses, and sunglasses is on the rise. According to a report by Research and Markets, the Indian eyewear market is expected to grow at a CAGR of around 10% between 2020 and 2025. The growth is driven by factors such as increasing disposable income, changing lifestyle, and awareness about eye care. The growth of the optical business is not limited to the urban areas, as there is also a growing demand for eyewear products in rural areas. To tap into this market, many optical retailers are expanding their presence in tier-2 and tier-3 cities. Moreover, the advent of e-commerce has also contributed significantly to the growth of the optical business in India. Many eyewear retailers have established their online presence, allowing customers to browse and purchase products from the comfort of their homes. The Indian government has also taken steps to promote the optical business. For instance, the government’s ‘National Programme for Control of Blindness and Visual Impairment’ aims to provide affordable and quality eye care services to all. So the future of the optical business in India looks promising! And walking the extra mile with these simple tips could end up being the game changer for your business. Then, why not give it a shot! DISCOUNTS Offer special promotions and discounts to attract new customers and reward loyal ones. This helps build customer loyalty. EVENTS AND WORKSHOPS Host events and workshops at your store to attract customers and engage with them. This can be a great opportunity to showcase your products and educate customers about the importance of eye health. INVEST LOCAL ADVERTISING Utilise local advertising such as flyers, posters, and newspaper ads to reach potential customers in your area. BUILD A RELATIONSHIP Don’t think your job ends when a customer makes a purchase. Remember you are in this for the long run. Offer after-sales services such as cleaning, repairs, and adjustments to help retain customers and encourage repeat visits. By implementing these strategies, an optical store can increase foot traffic and improve its chances of attracting new customers and growing its business. IT’S A POSITIVE MARKET! The optical business in India is expected to grow significantly in the coming years. With the increasing prevalence of eye disorders, THE GROWTH IS DRIVEN BY FACTORS SUCH AS INCREASING DISPOSABLE INCOME, CHANGING LIFESTYLE, AND AWARENESS ABOUT EYE CARE 40 VISION PLUS INDIA EDITION