VisionPlus India

present the products in a manner that intrigues your customer to look at them, try them, and ultimately they may end up buying them! YOUR OFFERINGS Offer a unique selection of eyewear, contacts, and other optical products that are of high quality and not easily available in other stores. This can help attract customers who are looking for something different and better. Stay on your toes to constantly upgrade your offerings! A HOLISTIC EXPERIENCE Don’t stop at just offering products that differentiate you from your competitors. Make it a holistic experience. Have a conversation with the customer, make them feel important, understand their needs and help them make the right choice for their eyewear. Ensure that all customers receive friendly and professional service from your staff. This can help establish a positive reputation and encourage repeat visits. UTILISE DIGITAL MARKETING Utilise various digital marketing channels such as social media, email marketing, and search engine optimization (SEO) to reach a larger audience and promote your store. It is a small investment but pays off really well! COLLABORATE AND GROW Collaborate with local eye doctors and optometrists, showcase your services to them. This way they can refer customers to your store. You can also offer them incentives for doing, so to increase the chances of getting referrals. AT THE END OF THE DAY, THE FOCUS FOR EVERY OPTICAL RETAIL SHOP HAS TO BE TO CREATE AN UNFORGETTABLE CUSTOMER EXPERIENCE 39 VISION PLUS INDIA EDITION