VisionPlus India

RETAIL TALES Are you falling behind in your eyewear business? Why not try these quick and cost effective techniques to give it the much needed boost! INDIANOPTICALSTORES: HEREISHOW YOUCAN BOOSTYOUR BUSINESS STORE DISPLAY How a customer sees you is very important – it is the key factor that will help them decide whether or not to make the purchase.Cutting to the chase – A shop’s display is what matters the most. How one has managed to arrange the products in order to present them to the customers is the key. Buying an eyewear is exactly like buying any other product. It is shopping. And when a person is out for shopping they are looking at something that attracts them the most. So invest on ensuring a pleasing first impression. You arrange and E yewear is a notable aspect of an individual’s life. Eyewear enhances eyesight and is a style statement for many. One thing that we would all agree is that the eyewear business is transforming at a quick pace.According to Statista,the eyewear business is forecasted to reach 197.2 billion U.S. dollars by 2027. Opticians need to build confidence to cash on these trends – of course to increase sales. At the end of the day, the focus for every optical retail shop has to be to create an unforgettable customer experience. Only then, customers will keep coming back again and again. Moreover, businesses need to build a brand to improve their clientele. This way, they can win over the competition to drive sales. Brand loyalty is the central aspect of improving optical sales. We are in an extremely competitive environment today. Given this background, here are a few quick and simple tips that opticians are encouraged to incorporate and experience the difference that it makes in the footfalls to their store. 38 VISION PLUS INDIA EDITION