VisionPlus India
Ray-Ban Reverse : Redefining Eyewear Ray-Ban introduces Ray-Ban Reverse, a groundbreaking range of eyewear showcased at the Met Gala and featuring Vittoria Ceretti. The innovative technology seamlessly shifts lenses from convex to concave without compromising optical precision. This evolution reflects Ray-Ban's iconic status in pop culture while pushing boundaries. By reframing creativity, the brand merges traditional and modern elements, offering versatility and adaptability. Ray-Ban Reverse empowers wearers to express their style without sacrificing visual acuity. With its debut at the Met Gala, Ray- Ban establishes itself as a trendsetter, combining innovation with iconic design. This milestone cements Ray- Ban's leadership and shapes the future of eyewear.. OAKLEY X MISSION IMPOSSIBLE Oakley and Tom Cruise unite to redefine performance eyewear in the upcoming Mission: Impossible movie. Defying limitations. Creating extraordinary moments. Reshaping the culture. It’s how many would describe the legendary role of Tom Cruise as Ethan Hunt in the upcoming Mission: Impossible – Dead Reckoning Part One. It’s also how you could tell the story of Oakley becoming the world’s premiere choice for performance eyewear. The mission here was clear: Oakley and Cruise were to design and produce the perfect eyewear for his character, Ethan Hunt, ahead of one of the most dangerous stunts seen in the franchise. The result is the ECLP23 which features High Speed Protection, expanded field of view and Zero Gravity. GENTLE MONSTER, D’HEYGERE'S JEWELRY-INSPIRED EYEWEAR CAPSULE The collection features eyewear styles with temples adorned with rings and earrings. The collaboration between Gentle Monster, the South Korean eyewear brand, and D'heygere, the French fashion accessory brand, resulted in a unique capsule collection that blurs the boundaries between eyewear and fine jewelry. The collection showcases eyewear styles with temples embellished with rings and earrings, creating a fusion of eyewear and jewelry design. Even the packaging design for the capsule collection draws inspiration from jewelry boxes, further emphasizing the blend of these two fashion elements. SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. 77 VISION PLUS INDIA EDITION
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