VisionPlus India

Lacoste unveils their new Collection for 2023 diverse cultures from around the globe that have played an integral role in shaping Lacoste over the years. The iconic crocodile has not only influenced people, but it has also been influenced by communities that have creatively shaped and reimagined the brand's essence to align with their aspirations. For this year’s anniversary, Lacoste travels the world to celebrate eight subcultures, to highlight both their differences and their unexpected similarities. With "Impossible Encounters", Lacoste endeavors to bridge the gaps between diverse cultures, creating a harmonious fusion of ideas, inspirations, and styles. The campaign serves as a powerful reminder of Lacoste's commitment to inclusivity and its ability to bring people from all walks of life together. S ince the invention of its iconic Polo shirt in 1933, Lacoste has been a pioneer French brand that has successfully united the worlds of sport and fashion. In line with its commitment to sustainable initiatives, Lacoste has unveiled its sun and optical eyewear man collection for 2023. The latest collection showcases the brand's innovative approach through refined silhouettes, a blend of materials, and distinctive motifs. This assortment is defined by its sophisticated shapes and material combinations, embodying a harmonious blend of sports heritage and urban allure. Part of these sporty fashion silhouettes are made with lightweight plant-based resin, which makes them comfortable to wear and resistant. The new material, Arkema PeBax® Clear 1200 Resin, contains advanced, bio-based carbons made from castor beans, exemplifying the brand's dedication to sustainable initiatives and reflects the increasing demand for eco-friendly fashion products. In 2023, Lacoste commemorates its remarkable 90-year journey with a groundbreaking campaign titled "Impossible Encounters." This visionary initiative unites the 21 VISION PLUS INDIA EDITION