VisionPlus India

OAKLEY LAUNCHES THE NEXT CHAPTER OF ‘BE WHO YOU ARE’ Oakley has released the next chapter of its campaign ‘Be Who You Are’ featuring Team India Captain Rohit Sharma. This is the third year of association for ‘Hitman’ Rohit Sharma with Oakley, where he stars in an inspirational campaign film celebrating self- expression and encouraging people to embrace and believe in themselves. The new ‘Be Who You Are’ campaign film is a short narrative on Rohit Sharma’s journey, highlighting his individual attitude and spirit. The film touches upon that one moment in Rohit’s life, where he is seen looking at his life from a vantage point – the sum of all the events and challenges that have led him to his present glory. All the ups and downs, all the struggles and battles throughout his career, all of it crystallized into one sink or swim moment; a message he is keen to share with the community in the hope of inspiring them on their own personal journey. SILHOUETTE’S GREEN ENERGY INITIATIVES AND CARBON OFFSETTING The climate crisis is threatening life as we know it. Since the beginning of industrialization, the climate has rapidly changed. The planet is warming up, causing extreme weather events on a global scale. Silhouette takes its responsibility towards the planet seriously. Silhouette is leading by example. For instance, it produces its premium eyewear using 100 % climate- neutral green electricity. The company is also phasing out combustion vehicles and has already replaced a quarter of them with electric and hybrid alternatives. Any emissions that Silhouette cannot eliminate so far are offset by purchasing certificates from Gold Standard projects. The Austrian premium brand is focusing on solar energy generation in the Global South. SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. JF REY’S NEW ODYSSEY Creative innovation, a genetic marker of J.F. REY’s DNA, is at the very core of the company’s frames, which combine optical tradition, avant-garde design, and technological mastery. The new collection FW 2022/2023 stays on track by refreshing the sharp look of J.F. REY’s designers. The architectural constructions draw singular lines of force, supported by materials, colors, and manufacturing techniques that are firmly rooted in a present which is directly connected to the future. For the release of this collection, J.F. REY tells the story of a new odyssey in which humans and technologies merge in a vibrant and stylish universe. An eloquent communication campaign that reflects the company’s desire to make a break, while respecting the company’s DNA, and projects the brand into a futuristic world with stunning images that are illuminated by a play of lights and shadows. 77 VISION PLUS INDIA EDITION