VisionPlus India

awareness. Facebook ads and Instagram ads will be the most effective forms of advertising in this case since there is scope for more precise targeting of consumers and the speed at which it may reach them. Similarly Google ads can be used when the brand owner’s main objective is to attract more traffic or more visits to their particular website. Unlike social media platforms which may be closed, Google ads has a much wider reach in this aspect. Another factor to consider when deciding the right medium to advertise would be the budget of the brand owner. As a startup brand owner, it must be noted that Google ads may be comparatively more expensive however there are campaigns that fit different budgets. Facebook and Instagram ads in comparison offer much cheaper and budget friendly options that may help brands get their products to the relevant people in a much more efficient manner. While all three above methods of online advertising are recommended to be used simultaneously to get the best results, it may not be the most realistic or even the most profitable course of action to choose. Opting for the best route to take would depend on the goals that each business owner may have for their own businesses - be it simply updating consumers on the brand’s latest news and products, be it to encourage and promote sales through online advertising or be it to convince a group of people to trade with your business. Various combinations can come together and like every successful business, having a well thought out strategy goes a long way. Sheri Pais advantage of using visually compelling media to attract more consumers. What makes this more favorable to consumers is that the ads that are shown are not less intrusive, which helps maintain the visitor’s experience on the app rather than making them turn away from your products. Being a mobile app where users are active for a fair amount of time on the daily, this makes it an excellent platform for engagement. For a small business, there are some constraints that need to be kept in mind before selecting the most ideal platform to advertise through. Being a new business there is the possibility of the target audience being unaware of the brand and the product that is being tried to sell them. Hence, here it becomes key for them to gain some brand OPTING FOR THE BEST ROUTE TO TAKE WOULD DEPEND ON THE GOALS THAT EACH BUSINESS OWNER MAY HAVE FOR THEIR OWN BUSINESSES... 48 VISION PLUS INDIA EDITION