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SIMPLY SOCIAL As follow up to the article titled ' I've got my website... now what?. Sheri Pais guides you further on advertising on social media WHERE SHOULD I ADVERTISE ANDWHY? advertisements. Along with this, using Google Ads allows companies to identify what key words relating to your nature of business are being used by customers online. An important factor to be noted with Google Ads is that it uses a Pay Per Click (PPC) system model wherein advertisers only pay when their advertisements get clicked on. FACEBOOK ADS Facebook has become one of the biggest social media sites with over 2.89 billion monthly active users. Along with such a wide reach, it has become one of the most popular A fter being able to understand the basic concepts that are involved in social media marketing, the next step is to make use of these features in a way that can be profitable to your business. Today, the methods of advertising your business and its content to be seen by your desired target audience are numerous. The most common forms of advertising on social media are through Google Ads and Instagram and Facebook Ads. Let us go through each of them in further detail. GOOGLE ADS Google ads acts as an extremely detailed tool to use for a particular target base. It allows your ads to target customers based on specific categories such as age, gender, interests and other demographics, thereby reaching a very specific group of relevant people who will benefit from coming across your brand's 46 VISION PLUS INDIA EDITION