VisionPlus India

In the late 90s, Hilfiger became a pioneer in the industry by featuring emerging musical talents such as Britney Spears and Lenny Kravitz in his advertising campaigns. Since then, the brand has brought classic, cool, American apparel to consumers around the world, with designs that appeal to every discerning taste, while providing the foundation for the growth of a global brand. Followers of brand ‘Tommy Hilfiger’ are a distinct lot. The Tommy Hilfiger woman is a modern age charismatic woman. Adventurous enough to experiment with new styles, but sophisticated enough to maintain her class; she’s the one to watch out for. Unpredictable and edgy, but always dressed well, you can count on her to light up any occasion. The Tommy Hilfiger man is a cusp of the American youth and the charismatic, urban man. He is fashion-forward, but does not emphasise much on his looks. He is cool, composed and relaxed, giving out rich vibes that spell class and confidence. You can trust him to churn out neat looks all year round. THE LEGACY CONTINUES IN EYEWEAR The iconic design heritage of Tommy Hilfiger is carried onward, and efficiently translated, in the brand's eyewear range. Wearing Tommy Hilfiger glasses is a great experience for every consumer, especially when one wants the best of both worlds – quality and style. Capturing the all-American spirit in a range of classic shapes, Hilfiger’s eyewear is manufactured by Safilo Group and continues to bring preppy classics to customers all over the world. The FW22 Tommy Hilfiger eyewear collection is introduced in a diverse range of sunglasses and optical frames that reflect the youthful spirit mixed with great quality and timeless style. His arrival was announced with a blitzy marketing campaign that included a bold billboard in New York City's Times Square announcing Hilfiger as the next big thing in American fashion. The now famous 'hangman ad' ignited the designer’s career. "I think I am the next great American designer," Hilfiger told a reporter in 1986. "The next Ralph Lauren or Calvin Klein." WORK HARD, WORK SMART Hilfiger's line of preppy clothes with his trademark red, white and blue logo soon became wildly popular. By the early 1990s, the hip- hop world — a sensation in those days — openly embraced oversized versions of Hilfiger's clothes, sparking frenzy among fans. The brand also nonchalantly courted rap stars and celebrities, who gradually started noticing the name. Snoop Dogg's choice of a giant Tommy Hilfiger T-shirt during a Saturday Night Live performance in March 1994 brought sales figures to an all-time high. THE TOMMY HILFIGER WOMAN IS A MODERN AGE CHARISMATIC WOMAN. ADVENTUROUS ENOUGH TO EXPERIMENT WITH NEW STYLES, BUT SOPHISTICATED ENOUGH TO MAINTAIN HER CLASS; SHE’S THE ONE TO WATCH OUT FOR 24 VISION PLUS INDIA EDITION