VisionPlus India

DESIGNER PROFILE REDEFINING T hink American classic cool, and the one brand that immediately comes to mind is Tommy Hilfiger. It is arguably one of the most recognized fashion brand amongst the urban youth, and has literally come to define modern day adages like ‘cool’, ‘chic’ and ‘trendy’. It is widely responsible for providing a refreshing twist to the preppy fashion genre, even before it was cool. Since its promising debut in 1985, when it wowed fashion critics and shoppers alike, the brand has now grown to be a powerful apparel and retail empire. Today, Tommy Hilfiger is well known for its beautifully designed, high quality products, including men’s, women’s and children’s apparel, sportswear, denim, and a range of licensed products such as accessories, fragrances and home furnishings. The brand today, boasts of an envious global recognition, with stores throughout North America, Europe, Central and South America and Asia Pacific. And the man behind the brand, Thomas Jacob Hilfiger, is no less than a fashion icon himself. DOWN MEMORY LANE Born in 1951, in Elmira, New York, Tommy Hilfiger was the second of nine children, in a German-Swiss, Irish- American family. While his parents wanted him to be an engineer, life had other plans in store for Tommy. The red, blue and white colours of the Tommy Hilfiger logo have come to define modern day urban clothing. We explore what sets the designer, and the brand, apart URBAN COOL 22 VISION PLUS INDIA EDITION