VisionPlus India

TRENDS The hashtag I AM has been trending for the last couple of years and not without reason. Everyone is realising that their individuality is their identity and the desire to showcase this is coming out in the open. Slowly but surely is not as simple as picking up whatever the hottest star of the moment is wearing. In fact, blindly copying the trend or a film star is foolish – it adds nothing to the personality or the looks of the wearer. But, why so? Well, the answer is simple. It’s all a matter of personality and the way one perceives oneself. After all, we’ve said this before, and say it again – eyewear is not just functional, it’s a fashion accessory that can really change the look and even transform the personality completely. But just why does personality become such an important criterion for eyewear selection? Though face shape still remains the primary criterion for eyewear selection, personality plays an increasingly crucial role too. Through the history of eyewear, it is obvious that some frame shapes got closely associated with #IAM: EYEWEARTO BRINGOUT THE INNER 'I' W Ith reference to the ‘#I AM phenomenon’, it’s very obvious that the first accessory that’s visible when you see someone is their eyewear. And what better way to shout out #IAM then let your eyewear say it for you. Eyewear selection is not only about face shape and size - it’s also about who the wearer is. Eyewear selection 16 VISION PLUS INDIA EDITION