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SUSTAINABILITY ISSUSTAINABILITY RELEVANTFOR THEEYEWEAR INDUSTRY? W hat’s The Big Deal About Sustainability? I hear this question a lot. And to be able to answer this question, it’s important to first understand sustainability. Sustainability consists of fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being and Yes that’s the big deal. It’s all about ensuring that one’s business product has a perfect balance of economic growth yet does not harm mother nature and protects the planet while enriching the lives of the future generations. If that’s not a big deal then I don’t really know what is. It’s as simple as that for me. Then the next question that arises is “what does it really bring to the table, especially for the eyewear industry?” The eyewear sector has been slow to respond to the sustainability agenda but is finally showing signs of dynamism. The most vocal drivers of change are a new generation of independent and emerging brands. Eyewear is an important entry point into luxury fashion for many consumers. Consumers can lead the push for sustainable alternatives, Consumers have the power. Who do they give their money to? What are the brands they are investing in producing their products? The consumer has been asking these questions before investing in a brand. And if everyone does that, companies will have to change. Momentum is being created by Gen Z. The Gen Z consumer is Sustainability is a word that’s gaining more and more prominence with each passing day. For most of us, it’s unclear what the big fuss is all about and especially in the optical and eyewear field. We turn to Pratik Bhatt of SevenX Eyewear to shed some light on this 56 VISION PLUS INDIA EDITION