VisionPlus India

Since most of Silhouette sunglasses are rxable, it provides an excellent cross selling opportunity for our partners. Promotions: We have also included an extensive mix of in-store and outdoor promotions to ensure better visibility for the brand as well as for our partner. We will also include social media promotions in this package. Let me specify this is a completely customisable package wherein the focus is to work with the retailers to help them grow their business. VP : Which of the Silhouette models do you see as a top performer or trend setter? MP : Let me tell you that Silhouette has an extensive range and each model is a show stopper! So to point out one would be unfair. However, I would say that the rimless models are a huge hit. They have been around for quite some time but they have undying loyalty among customers. New SPX Plastic models which is made from their patented materials is also growing by leaps and bounds which are much appreciated by our partners, and end users for their lightness, innovation and wearing comfort. VP : Let's talk about SeeSaw- the kids eyewear brand in your portfolio. MP: SeeSaw is relatively nascent but it's already making a big impact. I mean the range is fantastic - kids are loving the funky colours, the fit, the comfort! Above all, the frame is made of non- toxic materials so the parents can have a sigh of relief. VP: SeeSaw has a specific and let's say choosy audience - how do you manage to communicate to them? VJ : We were all choosy as kids so our young rockstars are the perfect audience. For starters, the name of the eyewear is itself pun- intended. Then the packaging – Mukul has gone the extra mile to create that fun filled experience for the kids when they unbox the eyewear. Even the mascot - Seezer is this adorable beaver that the kids love. The idea of adding the whole fun and colour element to this eyewear is to remove the stigma that kids associate with wearing eyewear. MP: Adding to what Viral said, we are also hosting events, showcasing at exhibitions, across the nation in association with our key partners. The events are completely focused on the kids - their fun and entertainment. In the process we showcase the SeeSaw collection. The response has been tremendous! VP: Plans in the pipeline… MP: A little too early to spill the beans but let me give a glimpse. We have big plans for Silhouette - to reach out to retailers as well as end users. Details are being worked out by our team but I assure you that we intend to make a big splash in the coming months. VJ: For SeeSaw too, we have plans to host interactive events for children at several locations across the country. It will help our retail partners add to their visibility and footfalls! We are going to make every effort possible to generate the demand for our products at the user level that will help our partners sell our products faster. SEESAW IS RELATIVELY NASCENT BUT IT'S ALREADY MAKING A BIG IMPACT 34 VISION PLUS INDIA EDITION