VisionPlus India

establish a strong rapport with its retail partners to help Silhouette strengthen its foothold in the country. VP: Tell us more about the rapport with your retail partners … initiatives that Optimed takes to help them. Viral Joshi (VJ): We have developed Silhouette 360 program for our key partners, idea is to cover all the basis for the marketing & communication efforts. For starters, we conduct extensive training programs for our key partners. We are currently in talks about bringing a specialised trainer on-board that will be available to conduct in-store and online training sessions for our retail partners. You see we are very MUKUL POOJARA Partner, Optimed Corporation keen to support the retailers in terms of empowering them with product knowledge, benefits, etc. Silhouette Sun Days: We will showcase an exclusive preview of Silhouette Sunglasses collection for the extended weekend starting from Thursday to Sunday at their store. A customised portable display will be installed at the store which will showcase the entire range of Silhouette Sunglasses. VIRAL JOSHI Business Head, Optimed Corporation AS A BRAND, SILHOUETTE HAS ALWAYS EMPHASISED ON VALUES LIKE QUALITY, TRUST AND TRANSPARENCY. THE OPTIMED TEAM RESONATES WITH SIMILAR VALUES 33 VISION PLUS INDIA EDITION