VisionPlus India

Mukul Poojara and Viral Joshi from Optimed talk about Optimed’s journey and growth F rom becoming sole distributors of renowned global brands like Silhouette to introducing the cool kids brands SeeSaw, Optimed has emerged as one of the strong players in the industry. In this edition, we speak to Mukul Poojara and Viral Joshi from Optimed to get an insight into their portfolio and spill the beans on the plans in the pipeline. VisionPlus (VP): Tell us something about Optimed Corporation and its journey so far… Mukul Poojara (MP): Well, it all started with a family business but the vision was grand – to become reliable distributors for the retailers. At Optimed, we have always worked towards two major goals – maintaining quality and upholding the trust of our partners. This focus has helped us evolve and grow. Today, we have a strong network spread across 50 cities in the country. This includes top optical stores, fashion boutiques, retail chains and even eye hospitals. Modern organized structure combined with the latest tech allows us to share latest information about trends with them. Our partners have been supportive and their patronage continues to help us grow stronger. VP: Silhouette has been with you for a long time…what sustains rather strengthens the relationship? MP: Silhouette is our marquee brand. We take pride in being their sole distributors in India. And let me tell you, we have earned this trust thanks to the efforts put in as an entire team. As a brand, Silhouette has always emphasised on values like quality, trust and transparency. The Optimed team resonates with similar values. And therefore, we have not just sustained but even strengthened our relationship with Silhouette. Optimed team has worked tirelessly to “ WE HAVEBIG PLANSFOR SILHOUETTE… ” 32 VISION PLUS INDIA EDITION IN FOCUS