VisionPlus India

T he VisionPlus EXPO 2021 has been drawing a positive response from the global eyewear community. It has been touted as the NEXT destination for international Eyewear Shows. Jasbir Bolar, Marketing Director of FourPlus Media and Zahra Amir, Show Director of VisionPlus EXPO spoke to us at length about their plans for the exhibition. Here are the excerpts: VisionPlus (VP) : What's the difference between VisionPlus EXPO and the others? Jasbir Bolar (JB) : Traditionally, exhibitions are created for local markets, attracting participation from local exhibitors and buyers. And while some may grow and get a broader buyer base, the exhibitors are still primarily from the local brands. VisionPlus EXPO however is a true international platform right from the start. We’re targeting participation from the international markets primarily, bringing brands from the regions of Europe to America, Japan to China and India, along with local companies of course. Even in terms of visitor participation, we’re targeting a very broad market of over 50+ countries. The idea is to make Dubai a genuine procurement hub for eyewear industry, which also includes designer eyewear brands as well as private label manufacturers from across the globe. VP : Can Dubai be an international hub for eyewear like Italy and France? JB : Definitely. The glamour and glitz of Dubai is unparalleled. Nearly 90 percent of the population comprises of expats, and Dubai remains the key shopping destination for the Middle East, Africa and South Asia region. Tourists from Europe too have been known to prefer buying fashion eyewear from Dubai than from their home countries. Even though Dubai may not have many domestic fashion brands, I don’t think any brand today can truly claim to be global, if it doesn’t have its presence established in Dubai. Zahra Amir (ZA) : The GCC market for optical products itself is over USD 1.4 billion. It’s a key market for global eyewear brands, and has already established itself as a hub for eyewear procurement. And this has been true for many years now. With the VisionPlus EXPO we would only be providing better JASBIR BOLAR MARKETING DIRECTOR, FOURPLUS MEDIA “THE IDEAISTO MAKEDUBAI AGLOBAL PROCUREMENT HUBFORTHE EYEWEAR INDUSTRY” The ambitious first edition of VisionPlus EXPO is scheduled for 26-27-28 October in Dubai. Here is a conversation with Jasbir Bolar and Zahra Amir to know more 42 VISION PLUS INDIA EDITION