VisionPlus India

WHAT DO STORE DESIGNERS HAVE TO SAY? Mladen Pintur Founder and CEO, Presenta Nova Pandemic put new standards in the industry and opticians today realize the importance of a store design, so many also used this precious time to remodel. Industry is seeing the entire situation as a potential to think of store design of the future. Modularity is very important when talking of displays. Every display should be easy to change, move from store to store, easy to upgrade and finally install. Store design in 2021 will stay pretty much the same as it depends on the subjective taste in the end, but minimalist interiors could be more wanted. In order to achieve the clean and safe clinic or hospital look. Emphasis should be on the ability to change or update your displays with ease and of course easy maintenance and fast installation. 5 years ago we used virtual reality in our shop planning. Opticians were able to see their stores change in front of them with a help of 3D glasses. This brought the whole design and sales process to a new level. Augmented reality is the next logical step. Our 100% in-house production and design, gave us independence and the ability to react promptly to their needs. Those with outsourced production maybe didn't have this privilege. 2021 will be crucial for our businesses. Murtaza Tinwala Founder and CEO, The Monarch Enterprises The business has been affected by Covid 19 and the corresponding lockdown in March 2020. In fact, what we noticed through our experience is that the Industry has picked up business post June 2020. Most store owners followed their regional regulatory safety protocols like wearing face masks, using sanitisers when dealing with Customers. Also, many stores invested in UV Sterilisers for their stores to sterilise their products after customer usage. Post the lockdown easing out, the store owners are back in business and are looking for more in-trend design, which is more exclusive and functional. The global industry is opening up too in a big way to contactless units in displays. Technology plays a crucial part here. Artificial Intelligence & Augmented Reality will be game-changer concepts here increasing technical expertise. 48 VISION PLUS INDIA EDITION