VisionPlus India

now looking for mid segment options along with higher quality products. There is certainly a space available for those players who can offer both quality as well as reasonable pricing along with good service and variations available to them. WHY DOES THE OPTICIAN NEED A NEW LENS BRAND? The simple answer to that is ‘exclusivity’. Everyone has been told that they need to differentiate themselves but how does an optician attempt to differentiate if all brands are available everywhere. This exclusivity factor is a critical need that that quality exists but it will always come with a price was so ingrained that the industry didn’t seem to see this gap. As an outsider to me it was a very obvious need of the optician as well as the end consumer. So providing a newer brand with a new ecosystem and innovation would help opticians differentiate themselves and also help foster a competitive advantage as it allows to build better products and helps relationships which is very important in the optical business. Although the covid era was not there a couple of years ago when I created the brand, this phase has brought to the fore, even more strongly the need for an economically priced brand. We see many structural changes happening around the market. The consumers with fallen incomes due to the high impact of lockdown are THE PRIMARY NEED I FELT WAS THAT OPTICIANS NEEDED A BRAND THAT PROVIDED DOWN-TO EARTH PRICES BUT WITHOUT COMPROMISING ON QUALITY STANDARDS. 39 VISION PLUS INDIA EDITION