VisionPlus India

VISION AND BEYOND We have so many lens companies that have multiple lens brands and those brands in turn have multiple variations which at times the opticians themselves can’t seem to keep track. And ironically, the end consumer is hardly even aware of lens brand names. Pratik Bhatt tracks this phenomenon and tells us a bit about why there’s still a need for a lens brand DOWE REALLYNEED ANOTHER LENS BRAND? The primary reason for any new brand in the market is to provide new value. And this new value addition is universal… it exists in every industry and not just for the optical industry. And that’s why there're so many new tech startups in every industry that are disrupting the current status quo. The primary aim is to satisfy the customer’s needs which is not being met in the current scenario. And this has to be done by continuous improvements in systems so that even the newer challenges that come up are resolved. The primary need I felt was that opticians needed a brand that provided down-to earth prices but without compromising on quality standards. The mindset I f the answer to the question ‘Do we really need another lens brand’ was no, I would probably never have started my own boutique lens brand! So the question put out to me has a pretty obvious answer. However I am sure you are curious to know why someone from outside of the industry saw a gap and to know why exactly was this gap not being filled up by the existing myriad of brands. Let me explain what my findings were from the study we conducted. 38 VISION PLUS INDIA EDITION