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appreciation and continued support that this initiative has received is indeed overwhelming. Once again, the ball is in your court. Yes! For all our opticians out there, this is the chance to leverage on their connection with their customers. Voting lines for the ZEISS YOU&EYE Awards are now open. It is heartening to see our optician friends put their heart and soul in restoring their businesses post the nation-wide lockdown. The economic condition is also gradually picking up pace. No matter what the challenge, the optician community has never stood down. And this time is no different as they were among the first to up their game, in view of the sanitisation and social distancing measures recommended by the government. COVID-19 has changed the way we look at things. From the hesitance to step out to the need to sanitize, everyone is still getting accustomed to the new VOTING NOW OPEN Whether you have a win- worthy campaign or a drool worthy collection, this is your chance to get your customers to talk about you. In line with its transparent practice of recognising opticians on the basis of votes from their esteemed clientele, ZEISS YOU&EYE Awards is now inviting customers to rate their favorite opticians. So why not use this opportunity to reach out to your customers and ask them to vote for you. normal. Instead of looking at it as a problem, opticians across the country took up the so-called new normal as a challenge and once again emerged as winners with their exceptional service to the customers. This year’s ZEISS YOU&EYE Awards salutes the opticians who successfully rose to the occasion. 27 VISION PLUS INDIA EDITION