VisionPlus India

SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. MARCHON EYEWEAR AND CONVERSE SIGN A GLOBAL LICENSING DEAL Marchon Eyewear Inc. and Converse Inc. announced that they have entered into an exclusive, long-term global licensing agreement. The new agreement between Marchon Eyewear and Converse will include new sun and optical collections designed which will roll out globally beginning January 2021. Eyewear styles will feature recognizable motifs and design elements such as the ‘All Star’ patch and ‘Star Chevron’ logo. SAFILO AND PIERRE CARDIN RENEW THEIR EYEWEAR AGREEMENT Safilo Group and Pierre Cardin announce the renewal of the licensing agreement under the Pierre Cardin Brand for Eyewear. This renewal, which will now run until December 31, 2026, demonstrates the strong professional collaboration between the two Groups, whose partnership began, back in 1991. Angelo Trocchia, CEO of Safilo Group, commented: “We are very pleased to continue this partnership which has brought pride and success to both companies for many years. With this renewal, we look forward to continuing our work together to build and further develop the Pierre Cardin brand in the eyewear segment. For Safilo, this brand remains an excellent fit within our portfolio thanks to its brand positioning, product styling and consumer target.” NOVA EYEWEAR LAUNCHES NOVA BLUMAX ZERO POWER GLASSES With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique colour palettes and design features that will be familiar to the avid Converse fan. Nova Eyewear from the house of Vision Rx Lab introduces Nova Blumax Zero Power Glasses. Following the current pandemic, there has been a jump in digital activity with limited mobility and greater safety leading to remote working, online learning, digital entertainment and online purchases etc, entailing prolonged exposure to harmful HEV blue light emitted by digital screens. This range of ready to wear glasses come in fashionable frames pre-fitted with Blumax lenses, a revolutionary lens material which helps to protect from HEV Blue Light and the harmful UV rays. One can instantly wear it for protection on the purchase, without having to wait for any lens fitting process. Also taking note of the differing requirements and preferences of wearers, this range has separate categories for men, women, teens and unisex to choose from. 77 VISION PLUS INDIA EDITION