VisionPlus India

The ZEISS ‘YOU&EYE’ AWARDS has always been an online event for the voting and only culminating into a physical event for the presentation of the awards. But this year the event might evolve to a digital format and maybe it would have a much larger audience and allow for much more networking options. It’s a challenging time for the whole business community and more so for individuals and smaller groups in the business. To take the challenge and win, it’s time for everyone to think ‘out of the box’ and evolve. And, the evolution process has to be proactive too. It’s therefore the need of the hour for the whole industry to come together on a common platform and help the industry as a whole. Let's evolve together. Create a newer format in the new normal to enter the new phase of our industry. So here’s an invitation to all the brand owners and distributors to come forward and connect with ZEISS ‘YOU&EYE’ AWARDS to encourage and support your buyers and thereby add more value to it too. related products. The industry cannot ignore the fact that success of opticians is success for it as a whole. FourPlus is indebted to ZEISS India for its partnering with it and showing its support to the optical industry by being the title sponsor for the event over the years. To bring in more brand owners and distributors to support the opticians in this initiative we are in the process of devising ways for rewarding participants in different ways. This includes additional gifts in the form of products to the winners and nominees of the awards. Other than the obvious benefits that most people see like consumer engagement, options for opticians to highlight their achievements, a viable platform for brands to reach out to opticians and also end consumers, this event has much greater value and importance to the industry. In the current scenario where international travel and physical interactions are getting more and more scarce, newer formats of communication and events will evolve as new media to communicate and collaborate. If someone were to tell you a year ago that opticians across India would be using Zoom and other webinar tools, you would have probably found it way ahead of our times. But not anymore. People and technology have begun to evolve and things are changing very rapidly. Similarly, events and formats of events will evolve too. We are not sure if the global expositions that were a fixed format for the optical business to network and transact will stay the same or evolve to a completely newer format. GET IN TOUCH For those brand owners who would like to be a part of the event as sponsors, please reach out to Neelam Solanki on +98208 19674 or email her at marketing@fourplusmedia.com. 48 VISION PLUS INDIA EDITION