VisionPlus India

L et’s be honest. The year 2020 sucked, not just for the optical business but for all industries with the exception of medical and automobiles, it would seem. However, industry sources suggest that many opticians used this downtime to their benefit. The bigger multi-store retailers used this period to restructure their processes and store count and renegotiated their overhead costs. Giants like Titan withdrew sunglasses sales from the shelves of multi-brand outlets like Lifestyle, bringing the focus back on sales through their own optical retail chains. Smaller stores too had their stores open at the peak of the pandemic, with complete sanitisation and social-distancing practices, to meet the needs of the customers. New online retailers sprung up, advertising heavily on social media to connect with the customers digitally. The list goes on. RETAIL TALES 1MILLION REASONS FOROPTICIANS TOPARTICIPATE When times are hard, what do you do? You work harder, engaging not just your bodies but your minds too. Use your imagination. Seek out possibilities. Be the winner that you were always meant to be 40 VISION PLUS INDIA EDITION