VisionPlus India

SNEHAL TURAKHIA Organisation: Turakhia Opticians Over the years ZEISS ‘YOU&EYE’ AWARDS has carved a special place in the minds of optical retailers. This is due to the fact that it covers various aspects of optical retail and the process is transparent where the voting is carried out by industry people and customers. These awards can be very well leveraged as an excellent marketing tool with their customer base and prospective customer base. In fact, we had done this when my dad was awarded the LifeTime achievement award earlier and this was shared with our customers and was very much appreciated by way of so many responses. The goodwill generated was tremendous. This program has been growing from strength to strength and hopefully, in 20-21, there will be many more entries especially from the non- metro segment as they gear up for fierce competition ahead. Wishing a grand success for the 20-21 edition. BHAVESH SHAH Organisation: Perfect Optics ZEISS ‘YOU&EYE’ AWARDS has given us the platform to be recognised in the industry. It has boosted the morale of every optician to be better than yesterday. We feel an immense sense of pride to be awarded in 2017 and 2018 for Excellence in Customer Service. We look forward to the 2021 edition with more categories to be covered as every optician has some expertise to be highlighted and cherished for their work by this forum. To sum it up in all, all opticians nationwide have come under one banner for the betterment of tomorrow and the future. NILESH MITTAL Organisation: Mittal Optics It was a fantastic feeling receiving the award for the store design category. This was our first time being awarded and recognised by the optical industry. Yes, we have paid detailed attention to our designing of our stores and all those who visit us appreciate it. We receive good appreciation from HNI customers as well from other countries as well. We conduct a lot of CSR activities along with our marketing activities, which helps in our endeavour of building an authentic and genuine brand. 34 VISION PLUS INDIA EDITION